Context advertising - this is the most effective type of Internet advertising, if your goal is:
- increasing the target attendance of the site;
- increasing sales of goods (services);
- increase in profits.
Context advertising is the most effective mode of contact with the consumers of goods and services, which are independently searching for information about them. According to statistics, approximately 95% of Internet users the information they need to look for search engines. About 65% of users do it every day. A number of commercial demands of today more than 35% of the total number of visits to search engines.
There are currently two main types of contextual advertising:
- search advertising - is the most effective tool to attract visitors. Your ad is placed directly in the results of search systems, similar to its demands, and is located above the site leader. Such examples of contextual advertising is well familiar to all users, who at least once looked much information through search engines.
- ads appearing on other sites, work on similar principles. The only difference - the user comes from the ad is not from a search engine, but with a similar theme of the resource. This type of contextual advertising is also very effective, given that the announcement may be viewed per day tens and even hundreds of thousands of people, because it is located not in one, and at hundreds of sites on the Internet.
Examples of context advertising in popular search engines:
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The main advantage of contextual advertising:
- Quick-impact - your ads could appear the next day after the implementation of the order.
- Information, found himself in a retrieval system, is not perceived as an obsession advertising that it provides maximum confidence potrebieley.
- Ease of implementation and the ability to quickly adjust advertising strategy in the advertising campaign.
- The relatively low competition in the market of Internet advertising, and thus lower prices.
- You pay only for actual visitors - you only pay for the transition to a potential client's site. Showing ads - free of charge.
- Control costs - You choose the threshold of cost (for the day, month, year, etc.).
- The opportunity to «pick» customers - to choose the right keywords, we exclude the possibility of non-target visitors. At the site are only those who are really looking for your products (services).
- Geotargeting - your ad can be shown as the people around the world, and only residents of a given locality.
- The effectiveness of the channel marketing communications easy to check with the help of Internet statistics.
Stages of the creation of an ad campaign:
- analysis of subjects site search demand, competition;
- planning an advertising budget;
- formation of site semantic core, based on the analysis;
- development of the concept of an advertising campaign, preparing promotional materials;
- monitoring - evaluation of effectiveness, making adjustments;
- report building;
- campaign optimization;
- support of the campaign.
